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Global Sport Innovation Center powered by Microsoft has a primary goal

of improving the value chain of the Sports Industry by leveraging the most advanced technologies, enabling business connections among startups, sports organizations, educational institutions and enterprise organizations.

Shopcity AR, an agency focused on Augmented Reality e-Commerce, joins the Global Sport Innovation Center powered by Microsoft to bring AR experiences to the sport industry. The objective is to innovate and optimized the relationship between sports clubs, brands and sponsors to enrich the shopping experience for fans.

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